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How is digital changing the prepaid market?


Customer engagement for corporates is rapidly catching up with retail solutions as a key market for companies in the prepaid space, argues Talbott Roche, CEO and President of Blackhawk Network. She was interviewed by Loraine DeBonis, Editor-in-Chief of Paybefore, at All Payments Expo 2016.

“Payments are really influencing commerce in a deeper way than just clearing transactions”, Roche told us at All Payments Expo 2016 in New Orleans. Gift cards, in particular, are not just the most popular gift in the US – they’re also increasingly used as incentives for employees to help create and engaged workforce. Take them online, and the possibilities proliferate.

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