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Mobile payments are driving innovation in gift cards

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Where is there room to innovate within the gift card market? Loraine DeBonis, Editor-in-Chief of Paybefore, interviews Matias Marquez, Founder and COO of Buyatab at All Payments Expo in New Orleans.

Marquez draws on his recent prize-winning partnerships to show how gift cards are integrating seamlessly into brands, but also into essential customer touch points. The secret sauce? Being able to draw on all of the insights of mobile purchasing to deliver bespoke gift card-driven experiences – watch to hear stories of this in action.

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