At All Payments Expo, Mark Romanelli of Giftcards.com moderated a panel session consisting of Drew Hyatt of Kofax and Mark Putman of First Data on getting the most of your gift card program.
Taking Your Program to Another Level: Next-Gen Mobile & Digital Innovations in Gifting
This session was designed for gift card professionals who are looking to turbo-charge their programs from the ground up. Ranging from plastic to digital, retailers and experts who have leveraged new platforms tools to create a unique platform that resonated with customers explain the ins and outs of program management. Session highlights include…
- Combine loyalty with gifting
- Leveraging social media to boost gift cards and drive more in-store sales
- Customer data mining: the ROI that can propel your program to greater importance within the organization
- Marketing your program
- After this exciting session, the panel joined the APEX team for a Q&A session.