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Next Generation Mobile & digital Innovations in Gifting


At All Payments Expo, Mark Romanelli of Giftcards.com moderated a panel session consisting of Drew Hyatt of Kofax and Mark Putman of First Data on getting the most of your gift card program.

Taking Your Program to Another Level: Next-Gen Mobile & Digital Innovations in Gifting

This session was designed for gift card professionals who are looking to turbo-charge their programs from the ground up. Ranging from plastic to digital, retailers and experts who have leveraged new platforms tools to create a unique platform that resonated with customers explain the ins and outs of program management. Session highlights include…

  • Combine loyalty with gifting
  • Leveraging social media to boost gift cards and drive more in-store sales
  • Customer data mining: the ROI that can propel your program to greater importance within the organization
  • Marketing your program
  • After this exciting session, the panel joined the APEX team for a Q&A session.

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